- Farmer’s Choice Case Study
- Campaign Type: Integrated Brand Campaign & Digital Growth
- Crafted by Noella
Key Results
95%
Customer growth rate
843K+
People reached
KES 2.2M
Monthly sales
20K+
New social media followers
The Challenge
Farmer’s Choice needed to strengthen brand recall, deepen emotional connection, and remain culturally relevant across generations, while driving sustained digital growth.
The Insight
Food is more than a product; it’s the centre of shared moments. Brands that connect to everyday meal moments and memories earn lasting loyalty.
The Solution
Timeless Joy
An integrated, digital-first campaign that positioned Farmer’s Choice products as the heart of family moments, across generations, occasions, and everyday meals.
Execution
- A digital-first storytelling approach anchored on the “O” in Joy as a visual and experiential device across key visuals and content to symbolize shared moments of joy
- On-ground activations inspired by the “O” concept, bringing it to life as physical moments of connection between the brand and consumers
- Paid media to amplify reach and store discovery through the company’s website
- Integrated rollout across social, paid digital media, ATL, OOH, and experiential touchpoints
What was my role?
Digital strategy & campaign lead | Media planning & buying | Content activation & community management
Here are the results:
- Significant growth in followers, reach, and video views across brand platforms
- High engagement driven by emotionally resonant storytelling
- 27,000 Google Maps store-locator interactions in one month (3× benchmark), linking digital engagement to offline action
Campaign Gallery
