- Fresh Gum Case Study
- Campaign Type: Brand Reintroduction & Influencer-Led Repositioning
- Crafted by Noella
Key Results
20M+
Sales revenue
200K
Gen Zs reached
3M+
Video views and impressions
90%
Customer growth rate
The Challenge
Fresh Gum needed to reintroduce itself to a younger audience and shift perception from a functional product to a culturally relevant lifestyle brand.
The Insight
Young consumers don’t buy into brands, they buy into identities. Relevance is built through people, not product claims.
The Solution
nter the Cool Zone
An influencer-led campaign that positioned Fresh Gum as a symbol of confidence, style, and effortless cool -embedded naturally into youth culture.
Execution
- An influencer-first strategy built around style, confidence, and cultural relevance
- Creator-led content that placed the product naturally within everyday lifestyle moments
- Social storytelling designed to position Fresh Gum as a lifestyle accessory, not just chewing gum
What was my role?
Campaign concept & strategy | Influencer selection & direction | Digital execution
Here are the results:
- Successfully repositioned Fresh Gum as a culturally relevant youth brand
- Increased brand visibility and engagement within the target audience
Campaign Gallery
